Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
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Mar 6, 2025
4 IRL retail trends and what they mean for brands
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Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
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Mar 6, 2025
Reddit sees growth as users seek relatable content
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Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
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Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
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Mar 5, 2025
Brands find creator economy use cases for AI
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Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
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Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
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Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
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Mar 5, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Social Media
Want to understand who is using Facebook, Instagram, Twitter, Pinterest, Snapchat and TikTok? Our coverage includes social network users by age and ethnicity, as well as by gender and generation. We track which platforms are gaining or losing users and whether those users are on desktop or on a ... smartphone. We also publish forecasts for social network users worldwide, by region, as well as social network users in more than 50 countries while also providing insights on a variety of questions such as:Show MoreShow More
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?