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EMARKETER

Pinterest tries to address flood of AI content

Article by Marisa Jones  |  Mar 4, 2025
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Pinterest tries to address flood of AI content
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Topics
Artificial Intelligence (AI)
Social Media Usage
Social Media Ad Spending
Worldwide

The news: Pinterest plans to implement broader labeling of AI-generated content on the platform in response to users’ ongoing frustration with an influx of fake images.

  • Pinterest claimed that it has “been building labeling of AI-generated or modified content to provide relevant context to users about what they see on Pinterest,” and will “continue to expand these labels in the coming months,” per Futurism.
  • A Pinterest spokesperson told EMARKETER that “impressions on generative AI content make up a small percentage of the total impressions on Pinterest.”