Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
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Events
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Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
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About

Our Story
Learn more about our mission and how EMARKETER came to be.
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Our Clients
Key decision-makers share why they find EMARKETER so critical.
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Our People
Take a look into our corporate culture and view our open roles.
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Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Contact Us
Speak to a member of our team to learn more about EMARKETER.
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Reports

Our research reports contain a view of the landscape and key stakeholders, identify the impactful events of the year and how they changed the industry, and lay out key trends in the year to come.

EMARKETER Content Themes

EMARKETER reports examine a given industry from multiple angles, ranging from high-level overviews of the trends, driving forces, and players affecting the industry, to product & company rankings and comparisons. Report styles range, serving different revenue-driving teams based on their needs, whether they’re looking to understand a new market, searching for data for a pitch deck, validating a strategy, or just monitoring the landscape.

Coverage includes:

Ad Spending

Ad Spending

  • Budget Allocation
  • Brand Safety
  • Privacy and Cookies
  • Programmatic Trends

Consumer Digital Behavior

  • Time Spent on Media
  • Technology Adoption
  • Shopper Behavior

Ecommerce

  • Channel Prioritization
  • Path to Purchase
  • Competitive Digital Landscape
  • International Markets

Commerce Media

  • Retail Media
  • Emerging Commerce Media Platforms
  • Non-Endemic Advertising

Social Media

  • Retail Media
  • Emerging Commerce Media Platforms
  • Non-Endemic Advertising

CTV

  • CTV & Streaming
  • AVOD & FAST Channels
  • Evolving Advertising Options

Retail

  • Unified Commerce
  • Retail Technology
  • Global Retail and Ecommerce

Media

  • Media Platform Offerings
  • Media Trends
  • GenAI and Content Creation

Banking and Payments

  • Customer Acquisition
  • Digital Innovation
  • Emerging Trends

GenAI & Tech

  • Use Cases
  • Adoption Trends
  • Barriers to Adoption

Gen Z

  • Consumer Behavior 
  • Consumer Attitudes and Sentiments
  • Demographic Trends
Top Quote

Every time EMARKETER has a major report out, we’re sharing it with some of our largest clients, and it just sparks dialogue, which is so critical in keeping relevant with what we’re trying to do.

Trade School Studios

Bottom Quote

Our
Methodology

What separates EMARKETER from other research firms is our commitment to objectivity. We’ve developed a rigorous proprietary data vetting and contextualization process to strip out potential biases and ensure clients’ confidence in our numbers—so that they can make better decisions for their business.

Meticulous Data
Collection

Our Research team is responsible for collecting, curating, comparing and giving context to third-party data compiled from over 3,000 global sources on a variety of topics, the largest number of sources in the industry.

Contextualized
Analysis

Our Forecasting team works with internal researchers, interviewers, and analysts to normalize relevant data within a defined area of analysis. This allows us to generate contextualized forward-looking estimates that assess the size and direction of a variety of digital topics and metrics.

Become a client

Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams.

Call Us: + 1-800-405-0844

  • Rigorously sourced and vetted data
  • Proprietary and transparent, research methodology
  • Timely, insightful and unbiased analysis
  • Citable and reusable charts, insights, forecasts and datasets
  • External credibility and validation for projects and initiatives