2025 EMARKETER Summits.
EMARKETER Summits are half-day virtual events led by our trusted analysts and key experts from the marketing community that give decision makers in advertising, marketing, and media deep analysis of the changing digital markets, so they can meet today’s challenges with empowering insights and strategies.
Upcoming and Featured Events
Introducing AI Search: Enabling Research Across Your Organization
The marketing, advertising, and ecommerce landscape is constantly changing, and you need to pivot your strategies to adjust. That means more time looking into trends and data, and less time to strategize about what that data means.
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Transform Marketing Chaos into Clarity with Connected Identity
Marketers are grappling with martech stacks that are increasingly fragmented, chaotic and poorly integrated. As consumer expectations rise, and media consumption patterns shift, that can prevent them from achieving their goals.
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Fixing the Funnel: Actionable Insights from 1,000+ Google and Meta Geo Tests
Leading marketers know the importance of scaling upper-funnel channels and avoiding the trap of over-reported performance in the lower-funnel. But before you can confidently reallocate, you need a fully optimized foundation—one that turns ad spend into measurable, incremental growth.
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2025 CTV Trends: Adapting to Evolving Viewer Habits
Connected TV (CTV) is thriving and changing. Advancements in technology coupled with ever-evolving viewer preferences and behaviors are reshaping best practices in CTV and ad-supported streaming.
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Beyond Traditional TV: A Strategic Guide to CTV Advertising Platforms
By 2027, 245.8 million people in the US will use connected TV (CTV), representing over 70.5% of the population, according to our forecast.
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Driving Growth in the AI Era: The CMO's New Playbook
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The State of Mobile Strategy, and 3 Steps to Avoid Fragmentation
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The AI-Powered CMO: Your Guide to Supercharged Marketing
Download NowPodcasts
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media, commerce, advertising, and technology New episodes are published Monday through Friday everywhere you find podcasts. Watch here.
The Behind the Numbers daily podcast helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising, and technology.
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The Reimagining Retail podcast delves into retail’s convergence with every part of our lives and across the digital media ecosystem.
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The Banking & Payments Show podcast covers the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more.
Listen NowOn-Demand Webinars
Our analyst and sponsored content webinars allow you to hear directly from industry experts and our research team as they discuss the most pertinent digital topics affecting your business. These live video webinars leverage a powerful thought-leadership approach, walk through our most robust research reports, and give you a direct line to the playmakers in your industry.
Retail Kickoff: Trends to Watch in 2025
Get ready to finish Q1 strong and keep that momentum going into Q2. In this live Tech-Talk Webinar, we’ll explore takeaways from seasonal trends, how shifts in retail media and consumer behavior are influencing spending habits, and which retailers are set to thrive in 2025.
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New Loyalty: Delivering on the Promise of Personalization
Traditional loyalty programs don’t necessarily create loyal customers. Points-based systems, member discounts, and transactional perks aren’t fostering real customer commitment—they’re just short-term tactics.
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For Good Measure: How to Make the Most of CTV’s Data
Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices.
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Plan, Reach, Measure, Repeat: How to Transform Customer Acquisition
How do you prove the value of your marketing efforts in a timely manner? How do you know if you’re reaching enough of the right audiences to meet growth targets?
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EMARKETER Summit: Creator Economy Trends 2025
2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
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The Customer Journey: Data-Driven Insights on the Modern Path to Purchase
More than a fifth of customers (22.8%) research products five or more times before buying, making accurate attribution even more crucial, according to research from EMARKETER and impact.com.
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AI and Tech Trends for Marketers to Watch in 2025
By 2025, 116.8 million people in the US—more than a third of the population—will use generative AI, according to our forecast.
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Beyond Prompts: How Agentic AI Redefines Real-Time Decision Making
Key stat: 85% of customer service representatives at organizations that use AI say it saves time, according to Salesforce research.
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Programmatic In-App Advertising: Are Brands Missing Out?
Explore the growing mobile app ecosystem, where users are expected to spend 92.7% of their mobile time in 2025, according to EMARKETER.
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Retail Roadmap 2025: Trends in AI, Loyalty, and Retail Media
Amazon and Walmart combined will account for more than 84% of all retail media ad spending in 2025, according to an EMARKETER forecast.
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