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Reddit looks to paywalls, contextual ads for revenue growth

Article by Grace Harmon  |  Feb 18, 2025
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Reddit looks to paywalls, contextual ads for revenue growth
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The news: Reddit will introduce paywalls and more ads while also monetizing in-platform commerce.

The platform will roll out paid subreddits this year and plans to expand its contextual advertising. Reddit also wants to monetize user activity by allowing in-platform transactions for subreddits where users trade or sell items.

Walled communities: Reddit CEO Steve Huffman suggested on a 2024 earnings call that paywalls would only be added to new subreddits. “The existing altruistic, free version of Reddit will continue to exist … but now we will unlock the door for new use cases, new types of subreddits that [may] have exclusive content or private areas,” Huffman said.