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EMARKETER

Reddit Marketing 2025

The 20-Year-Old Platform Is Finding New Relevance Among Brands

Report by Minda Smiley  |  Mar 5, 2025
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Table of Contents
Executive Summary
Reddit’s US user base is growing faster than any other social platform we track
People are spending more time on Reddit as they seek relatable content
Marketers are ramping up ad spend on Reddit—but it still gets a small slice of budgets
Reddit is primarily a social listening tool for many brands
Brands are still figuring out how to show up organically on Reddit
Reddit hasn’t made major inroads in the creator economy
Takeaways for marketers
EMARKETER Interviews
Sources
Media Gallery
About This Report
Reddit’s user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here’s how marketers are showing up on the platform in ways that resonate with users.
Topics
Social Media Marketing
Social Media Usage
Social Media Users
United States
Table of Contents
Executive Summary
Reddit’s US user base is growing faster than any other social platform we track
People are spending more time on Reddit as they seek relatable content
Marketers are ramping up ad spend on Reddit—but it still gets a small slice of budgets
Reddit is primarily a social listening tool for many brands
Brands are still figuring out how to show up organically on Reddit
Reddit hasn’t made major inroads in the creator economy
Takeaways for marketers
EMARKETER Interviews
Sources
Media Gallery

Reddit is on marketers’ radar thanks to its rising prominence in search, growing user base, and new ad formats. And brands are figuring out how to reach the platform’s audience and niche communities in ways that resonate.

Key Question: How can brands and agencies best use Reddit as a marketing channel?

Reddit's Ad Revenues Are Growing Faster YoY Compared With Other Social Platforms (% change in US social network ad revenues YoY, by platform, 2025)
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Key Stat: This year, Reddit’s US ad revenues will grow faster than any other social platform we track at 30.9% YoY. But its overall share of social ad spending is small, and its revenues will reach just $1.14 billion this year.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

6expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Reddit’s US user base is growing faster than any other social platform we track
    3. People are spending more time on Reddit as they seek relatable content
    4. Marketers are ramping up ad spend on Reddit—but it still gets a small slice of budgets
    1. Reddit is primarily a social listening tool for many brands
    2. Brands are still figuring out how to show up organically on Reddit
    3. Reddit hasn’t made major inroads in the creator economy
    4. Takeaways for marketers
    1. EMARKETER Interviews
    2. Sources
    3. Media Gallery

    Charts in This Report

    Reddit's Ad Revenues Are Growing Faster YoY Compared With Other Social Platforms (% change in US social network ad revenues YoY, by platform, 2025)Reddit's User Base Is Growing the Fastest Compared With Similarly Sized Social Platforms (% change in US social network users YoY, by platform, 2022-2026)
    Reddit Is the Only Social Platform Seeing Notable Time Spent Gains YoY in 2025 (% change in time spent per day among US adult social network users, by platform, 2025)Reddit Has Overtaken Snapchat in Time Spent Among Respective Users (average minutes spent per day with Reddit and Snapchat by respective US adult users, 2022-2026)
    Reddit Captures Only 1% of US Social Ad Revenues (% of total US social network ad revenues, by company, 2025)Social Shoppers Buy Products Much More Often on Snapchat and Reddit Than on Instagram (% of US social shoppers* who have made a purchase on each social platform, March 2024)

    Interviewed for This Report

    Darren D’Altorio
    Wpromote
    Vice President, Social Media
    Interviewed January 29, 2025
    Jessica Gaylord
    Mekanism
    Social Strategy Director
    Interviewed January 30, 2025
    Cristina Lawrence
    Razorfish
    Executive Vice President, Marketing Strategy, Consumer and Content Experience
    Interviewed January 28, 2025
    Travis Reeb
    Good Conduct
    Co-Founder
    Interviewed January 24, 2025
    Kevin Renwick
    Mekanism
    Head of Media
    Interviewed January 30, 2025
    Courtney Shaw
    Basis Technologies
    Vice President, Social Media Solutions
    Interviewed January 30, 2025

    authors

    Minda Smiley

    Contributors

    Rahul Chadha
    Director, Report Editing
    Vladimir de Leon
    Chart Editor
    Nikolai Dineros
    Jasmine Enberg
    Vice President and Principal Analyst
    Donte Gibson
    Senior Charts Editor
    Zach Goldner
    Senior Forecasting Analyst
    Yoram Wurmser
    Principal Analyst
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