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YouTube turns TVs Into streaming hubs to challenge Prime Video and Apple TV

Article by Gadjo Sevilla  |  Mar 4, 2025
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YouTube turns TVs Into streaming hubs to challenge Prime Video and Apple TV
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Topics
Video-on-Demand (VOD)
Digital Video
Business Strategies & Trends
United States

The news: YouTube is revamping its TV app on connected TVs to integrate more third-party streaming content directly into its homepage, mirroring platforms like Apple TV+ and Prime Video. Expected within months, the redesign aims to prioritize paid subscriptions from services like Peacock, Paramount+, and Max.

The change comes as people now spend more time watching YouTube on TVs than on any other device, including smartphones.

YouTube evolves into a video-on-demand (VOD) player: Key upgrades include auto-playing show previews, creator-organized content, and a unified hub for licensed streaming options.