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YouTube may be adding a second ad-free tier that could shake up podcast market

Article by Grace Harmon  |  Feb 21, 2025
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YouTube may be adding a second ad-free tier that could shake up podcast market
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Digital Video
Podcasts
US

The news: YouTube is expected to launch a cheaper version of its ad-free subscription offering.

  • The “premium lite” service is expected to give ad-free access to YouTube’s videos and podcasts but would still include ads with music videos, per Bloomberg.
  • The tier is being tested in some international markets, per The Verge, and is expected to roll out in the US, Australia, Germany, and Thailand soon.