The trend: As predicted, small businesses are shifting away from national financial institutions (FIs) and toward community banks and credit unions, per PYMNTS.

How we got here: While big banks lead in small businesses’ digital experience, that isn’t all that matters. “Small businesses don’t just want a bank—they want a partner,” said David Durovy, SVP of transformation at i2c.

And smaller FIs have the edge on personal banking—when business owners walk into their local branches, they want someone who knows their name and their business. Plus, small businesses cite fewer fees at smaller FIs, which can make all the difference in their business’s success.