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EMARKETER

US Luxury Consumers and Their Path to Purchase

Our Exclusive Research Highlights How Shoppers Buy From High-End Brands

Report by Sky Canaves  |  Feb 14, 2025
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Report
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Table of Contents
Executive Summary
Green shoots are on the horizon for the luxury sector
Footwear, apparel, and fragrance were the top categories for luxury purchases
Despite their woes, department stores maintain a strong lead among luxury shoppers
Luxury shoppers turn to ecommerce for lower prices and convenience
Many luxury consumers are interested in shopping via social channels
Sources
Media Gallery
About This Report
With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.
Topics
Consumer Behavior
Luxury Goods
United States
Table of Contents
Executive Summary
Green shoots are on the horizon for the luxury sector
Footwear, apparel, and fragrance were the top categories for luxury purchases
Despite their woes, department stores maintain a strong lead among luxury shoppers
Luxury shoppers turn to ecommerce for lower prices and convenience
Many luxury consumers are interested in shopping via social channels
Sources
Media Gallery

Luxury brands and retailers have been navigating a protracted slowdown following the heady pandemic-era spike in demand for high-end fashion and beauty. As modest growth opportunities emerge in the next two years, our exclusive data reveals the consumer habits and preferences luxury brands and retailers must better understand to gain a competitive edge.

Key Question: What are the leading trends in luxury consumer spending in 2025?

Led by Younger Consumers, Most Luxury Shoppers Plan to Maintain or Increase Spending (% of US adult luxury buyers, Aug 2024)
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Key Stat: Nearly three-quarters (72.6%) of US luxury buyers surveyed in August 2024 planned to spend the same amount or more on personal luxury goods over the next year, with adults ages 18 to 34 significantly more likely than average to anticipate higher spending.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Green shoots are on the horizon for the luxury sector
  3. Footwear, apparel, and fragrance were the top categories for luxury purchases
  1. Despite their woes, department stores maintain a strong lead among luxury shoppers
  2. Luxury shoppers turn to ecommerce for lower prices and convenience
  3. Many luxury consumers are interested in shopping via social channels
  1. Sources
  2. Media Gallery

Charts in This Report

Led by Younger Consumers, Most Luxury Shoppers Plan to Maintain or Increase Spending (% of US adult luxury buyers, Aug 2024)Younger Consumers Have Taken a Lead in Making Luxury Purchases Across Most Product Categories (% of US adult luxury buyers, by age, Aug 2024)
More Luxury Shoppers Are Turning to Physical Department Stores (% of US adult luxury buyers, by channel, 2022 & 2024)Discounts and Convenience Are the Top Factors Driving Luxury Shoppers to Buy Online (% of US adult luxury buyers, Aug 2024)
Social Commerce Has the Potential to Go Mainstream Among Luxury Shoppers (% of US adult luxury buyers, by age, Aug 2024)

authors

Sky Canaves

Contributors

Suzy Davidkhanian
VP, Content
Na Li
Director, Primary Research
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Carina Perkins
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor
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