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EMARKETER

US Forecast Trends to Watch in 2025

5 Under-the-Radar Metrics Making Waves

Report by Ethan Cramer-Flood  |  Jan 9, 2025

Top Trends to Watch in 2025

Need-to-Know Trends Across 12 Industries and 6 Regions

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Table of Contents
Livestreaming ecommerce is catching on
Smart wearables will hit a major milestone
The digital pay TV surge is petering out, and households with no pay TV will now be the majority
DoorDash and Uber Eats are cashing in with groceries
Netflix’s pivot to ads is working like gangbusters
Media Gallery
About This Report
This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.
Topics
Digital Video
Consumer Behavior
US
Table of Contents
Livestreaming ecommerce is catching on
Smart wearables will hit a major milestone
The digital pay TV surge is petering out, and households with no pay TV will now be the majority
DoorDash and Uber Eats are cashing in with groceries
Netflix’s pivot to ads is working like gangbusters
Media Gallery

This report features five under-the-radar US forecasts for 2025 that are worth knowing about, either because of surprisingly strong growth, an eye-opening threshold being reached, or an unexpected shift in dynamics. Read on for intriguing predictions across advertising, media, ecommerce, and tech that you may have missed.

Here’s what’s in the full report

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Table of Contents

  1. Livestreaming ecommerce is catching on
  2. Smart wearables will hit a major milestone
  1. The digital pay TV surge is petering out, and households with no pay TV will now be the majority
  2. DoorDash and Uber Eats are cashing in with groceries
  1. Netflix’s pivot to ads is working like gangbusters
  2. Media Gallery

Charts in This Report

Over 20% of US Digital Buyers Will Make a Purchase off a Livestream in 2025 (millions of US livestreaming retail ecommerce buyers, % change, and % of digital buyers, 2022-2028)Over 100 Million US Adults Will Use a Smart Wearable in 2025 (millions of US adult smart wearable users, % change, and % of population, 2022-2028)
In 2025, Households With No Pay TV at All Will Outnumber Those With Traditional or Digital Pay TV (millions of US pay TV vs. non-pay TV households, 2022-2028)DoorDash and Uber Eats Are Booming as Grocery Delivery Apps (billions in US DoorDash and Uber Eats grocery sales, 2022-2026)
Netflix Will Lead All Digital Platforms in US Ad Revenue Growth in 2025 (top 5 digital platforms, ranked by % change in US digital ad revenues, 2025)

authors

Ethan Cramer-Flood

Contributors

Franco Bernasconi
Oscar Bruce Jr.
Director, Forecasting
Vivian Dong
Forecasting Analyst
Penelope Lin
Director, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Naomi Rebuelta
Copy Editor
Shelleen Shum
VP, Forecasting
Matt Torpey
Senior Chart Editor
Julia Woolever
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