Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

US Consumer Sentiment Survey: AI Adoption

As Companies Embrace AI, Consumers Signal They Need More Time and Value

Report by Jacob Bourne | Feb 13, 2025

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

Executive Summary
Consumer skepticism challenges AI’s rapid industry adoption
AI search faces a trust deficit

Despite unease, consumers anticipate AI advertising surge
AI and AR shopping tools face consumer hesitancy
Implications for marketers

Sources
Media Gallery

Charts in This Report

Nearly Two-Thirds of US Adults Feel Uneasy About AI-Generated Ads (% of US adults, Sep 2024)Consumers Have Become More Familiar With ChatGPT but Use Is Far From Ubiquitous (% of US adults, Dec 2022-Sep 2024 )

Consumer Concerns About AI Tools Peaked in Q3 2024 (% of US adults, April 2023-Dec 2024 )Over One-Third of Consumers Are Very Uninterested in Using AI Search (% of US adults, Sep 2024)

Less Than 10% of Consumers Strongly Trust AI Search Results (% of US adults, Sep 2024)Most Consumers Expect Widespread Brand Adoption of AI to Sell Products (% of US adults, Sep 2024)

Almost 40% of Consumers Think AI Will Negatively Affect Their Lives (% of US adults, Dec 2024)Consumers Are Overwhelmingly Uncomfortable Sharing Personal Data With AI Shopping Tools (% of US adults, Sep 2024)

Nearly 60% of Consumers Aren't Interested in Shopping With AI Virtual Try-On Tools (% of US adults, Sep 2024)AR Shopping Apps Are Showing Gradual Acceptance Among Consumers (% of US adults, Jan 2019-Jan 2024)

AI Customer Service Chatbots Struggle to Meet User Needs (% of US adults, Sep 2024)Few Consumers Have Recently Used AI Chatbots for Shopping Assistance (% of US adults, Sep 2024)

Image Search Leads AI Shopping Tools in Consumer Interest (% of US adults, Sep 2024)Consumers Are Slow to Adopt AI Search Features (% of US adults, Sep 2024 )

Apparel Shoppers Still Rely on Traditional Size Guides as Virtual Try-Ons See Limited Adoption (% of US adults, Sep 2024)

authors

Jacob Bourne

Contributors

Vladimir de Leon: Chart Editor

Nikolai Dineros

Chris Keating: Director, Research

Wendy Malloy: Director, Reports Editor

Jennifer Pearson: VP, Research

Yoram Wurmser: Principal Analyst

Already have a subscription?

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client