Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Trump pauses Mexico and Canada tariffs—again—as retailers begin to feel the heat

The news: President Donald Trump paused tariffs on most Canadian and Mexican imports until April 2, giving retailers and consumers yet another reprieve—albeit one that will do little to quell concerns about tariffs’ potential to upend the US economy.

  • The delay will apply to all products covered under the USMCA free trade treaty, and follows a one-month tariff exemption granted to the auto industry.
  • But tariffs are still on the table unless Mexico and Canada can demonstrate significant progress in their efforts to curb illegal immigration and drug trafficking.

Nothing’s certain except uncertainty: The sudden reprieve underscores the sheer impossibility of planning for tariffs—and other unpredictable Trump administration plans, like mass deportations and government layoffs. The lack of clarity leaves retailers unable to assess the impact of tariffs on their bottom lines, how to mitigate them, and the implications they might have for consumer confidence and spending.