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Shein’s hurdles mount as TikTok eats into its share

Article by Zak Stambor  |  Feb 18, 2025
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Shein’s hurdles mount as TikTok eats into its share
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Topics
Retail Ecommerce Sales
Consumer Behavior
United States
Europe
China

The data: TikTok Shop is stealing share from Shein, per Bloomberg Second Measure, which analyzes credit and debit card data.

  • TikTok Shop surpassed Shein’s US sales for the first time last June and has maintained that lead every month since. In January, TikTok Shop grew by 153% YoY, significantly outpacing Shein’s 26% growth rate. For the sake of comparison, Temu’s sales rose 28%.
  • TikTok Shop’s share of transactions over $25 rose by 16 percentage points compared to a year ago, while the under-$25 segment (where Temu dominates) grew by 7 percentage points in the same period.