Events & Resources
Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
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Mar 6, 2025
4 IRL retail trends and what they mean for brands
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Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
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Mar 6, 2025
Reddit sees growth as users seek relatable content
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Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
Article |
Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
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Mar 5, 2025
Brands find creator economy use cases for AI
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Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
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Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
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Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
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Mar 5, 2025
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Learn More →Sports
As COVID-19 caused major US sports leagues to suspend their seasons, esports was championed as an alternative for sports fans. Will the heightened awareness around competitive gaming during the pandemic be enough to draw in larger and more diverse audiences for years to come? EMARKETER explores the ... impact of the pandemic on 2021 esports and how marketers can leverage future opportunities. We provide insights on a variety of questions such as:Show MoreShow More
- How big is the US esports audience and how has the pandemic affected these figures?
- How are successful marketers approaching esports?
- What is the long-term impact of the spotlight on esports during the COVID-19 pandemic?