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EMARKETER

Retail Ecommerce and Digital Buyer Trends in 2024: Peru

Understanding How and Where Consumers Spend Their Money Online in Latin America’s Fifth-Largest Ecommerce Market​

Report by Matteo Ceurvels  |  Nov 26, 2024

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

Argentina, Brazil, Chile, Colombia, Mexico, and Peru

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About This Report
Peru is Latin America’s fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.
Topics
Digital Shoppers & Buyers
Consumer Behavior
Retail Ecommerce Sales
Peru

With an estimated $5.11 billion in sales in 2024, Peru will rank as the fifth-largest retail ecommerce market among the 16 Latin American countries in our forecast. Although social unrest has stymied online sales growth over the past two years, the country shows great potential to become a formidable multibillion-dollar ecommerce player in the region.​​

This deck will:​

  • Unpack our latest forecasts for retail ecommerce sales and digital buyers in Peru.​
  • Explore the current state of the Peruvian economy and consumer sentiment.​
  • Reveal the purchasing behaviors of Peru’s 14.6 million digital buyers.​
  • Help brands and retailers capitalize on opportunities for growth as shopping habits shift further online.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Zach Goldner
Senior Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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