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EMARKETER

Retail Ecommerce and Digital Buyer Trends in 2024: Chile​

As Retail Ecommerce Sales Return to Growth, How and Where Are Consumers Spending Online?​

Report by Matteo Ceurvels  |  Nov 21, 2024

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

Argentina, Brazil, Chile, Colombia, Mexico, and Peru

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About This Report
Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile’s 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.​
Topics
Digital Shoppers & Buyers
Consumer Behavior
Retail Ecommerce Sales
Chile

Chile has the fourth-fastest-growing digital economy among the 16 local markets we forecast in the region, growing by 8.6% after two consecutive years of double-digit declines. Brands and retailers that understand the nuances of how and where Chile’s 11.0 million digital buyers spend online—across socioeconomic and generational lines—will be best positioned to capitalize on this resurging ecommerce market.​​

This deck will:​

  • Unpack our latest forecasts for retail ecommerce sales and digital buyers in Chile.​
  • Explore the current state of the Chilean economy and consumer sentiment.​
  • Reveal the purchasing behaviors of Chile’s 11.0 million digital buyers.​
  • Help brands and retailers capitalize on key opportunities as ecommerce sales return to growth.​

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Zach Goldner
Senior Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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