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EMARKETER

How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next

Audio by Marcus Johnson, Jennifer Pearson, Paola Flores-Marquez  |  Feb 10, 2025
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How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next
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eMarketer Podcast
Artificial Intelligence (AI)
Social Media Usage
United States

On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.

Episode Transcript: