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Paramount’s streaming bet pays off, but TV ad declines remain a challenge

Article by Jeremy Goldman  |  Feb 26, 2025
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Paramount’s streaming bet pays off, but TV ad declines remain a challenge
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Topics
Digital Video
Digital Video Ad Spending
Movies
United States

The news: Paramount's Q4 earnings reveal streaming growth, cost-cutting gains, and ongoing TV Media struggles.

These results come as Paramount expects its Skydance transaction to close in the first half of 2025, which could redefine the company’s direction as a streaming-first player.

By the numbers: