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Modelo increases college basketball ad spend to capitalize on live sports opportunities

Article by Marisa Jones  |  Mar 6, 2025
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Modelo increases college basketball ad spend to capitalize on live sports opportunities
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Sports
TV Ad Spending
TV Advertising
United States

The news: Modelo is increasing its college basketball ad spend by 48% YoY to capitalize on championship season, per Marketing Dive.

  • The 2025 “Mark of a Fighter” campaign, launched on March 5, will appear across digital, social, connected TV, audio, radio, and out-of-home.
  • The campaign will have placements in all March games on TBS, CBS, TNT, and TruTV, and the April 7 championship, totaling 67 games.