Key stat: Over half (53%) of US business leaders at midsize companies identified the introduction of new products/services as their growth strategy through 2025, per a January report from J.P. Morgan.

Beyond the chart:

• It’s not a new trend: At the end of 2023, the same percentage (53%) of US executives said introducing new products/services was their growth strategy for 2024, according to a January 2024 report from J.P. Morgan.
• 64.8% of US shoppers learned about new products through reading online reviews and listicles on a brand's official website or app, according to a November 2024 survey from EMARKETER and impact.com.

Use this chart: Marketers can use this chart to prepare their teams to craft launch campaigns and solidify relationships with retailers to promote and sell new products and services.

Related EMARKETER reports:

• Retail Trends to Watch in 2025 (EMARKETER subscription required)
• US B2B Payments Forecast 2024 (EMARKETER subscription required)

Methodology: Data is from the January 2025 J.P. Morgan report titled "2025 US Business Leaders Outlook." 1,641 US business leaders from midsize companies were surveyed online during November 12-December 4, 2024. The margin of error is +/-3.6 percentage points at the 95% confidence level.