Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
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Mar 6, 2025
4 IRL retail trends and what they mean for brands
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Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
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Mar 6, 2025
Reddit sees growth as users seek relatable content
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Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
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Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
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Mar 5, 2025
Brands find creator economy use cases for AI
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Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
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Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
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Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
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Mar 5, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Media
Need to understand consumer use of media, both digital and traditional, in the US and around the world? We follow what consumers are viewing, watching, reading, scrolling and listening to. We also look at video game users, virtual and augmented reality users, voice assistant and smart speaker users ... as well as digital music and podcast listeners. We cover the companies creating media and how they are adapting as consumer behavior shifts while also providing insights on a variety of questions such as:Show MoreShow More
- What is the forecast for media spending?
- How much of media spending is spent on TV, on digital?
- What is the growth of media spending?