Reddit’s user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here’s how marketers are showing up on the platform in ways that resonate with users.

Digg makes a comeback 12 years after it was sold: While the revival promises “good vibes” and a community-first focus, how they’ll monetize is unclear.

36% of UK and US content and creative professionals cite inconsistent metrics across platforms and limited resources as the biggest hurdles in measuring digital content performance and ROI, according to October 2024 data from Canto and Ascend2.

Generative AI (genAI) is fundamentally changing how consumers shop online, potentially eliminating the "treasure hunt" experience that drives impulse purchases and changing how marketers push products.

As the creator economy grows, marketers are considering how they can incorporate AI into their strategies without compromising the consumer trust and human connection the industry relies on.

On today’s podcast episode, we discuss what a tariff even is, what might happen when they’re implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.

It launches with 200+ partners, aiming to reshape enterprise workflows—but adoption hurdles like trust issues and integration complexity could slow its impact.

Abercrombie & Fitch sees slowdown looming as tariffs take effect: The retailer expects sales growth and profits to be seriously pressured in 2025.

AI-powered search and AR try-ons promise a smoother buying journey, but with social commerce on the rise, Google has to fight for attention.

Adidas’ CEO says Q4 results were ‘much better than we had expected’: The company’s sales rose 19% YoY, ahead of analysts’ expectations, helping it gain ground on Nike.

40-day boycott makes Target a target: The company is already dealing with fallout from February’s economic blackout, and another boycott could spell trouble.

Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

DeepSeek, a genAI chatbot that originated from China, astonished the world with its capability to match ChatGPT while costing significantly less to build and using less powerful GPUs. The launch has triggered an industry soul search that could potentially accelerate AI adoption worldwide.

In a competitive retail landscape, alcohol brands are turning to AI-powered image recognition to optimize in-store execution. This technology provides real-time insights on shelf conditions, helping brands keep products well-stocked, properly displayed, and positioned to capture shoppers’ attention—boosting visibility and sales.

Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn’t necessarily mean that live events are a lost cause.

Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.

Best Buy faces stiff headwinds: The consumer electronics giant warned of higher prices due to President Trump’s new tariffs, which will likely crimp demand.

Delaware-based WSFS Bank and Greenlight to offer financial education to kids.

Eli Lilly’s Oscars commercial slams unapproved drugs like compounded GLP-1s: The ad could help pharma companies rebuild trust with consumers.

Medical misinformation ‘infodemic’ on social media: Influencers are promoting misleading information about medical tests. Here’s what healthcare and pharma brands should be doing to combat it.

It’s a major win for the P2P player as the Trump administration dismantles the agency

The explosion of softPOS is reshaping the POS landscape and forcing hardware and software providers to pivot

Private equity is reshaping the agency landscape: As holding companies exit some service categories, PE firms see AI-driven agencies as high-growth investment opportunities.

Microsoft, Google enhance genAI offerings for clinicians: We examine the race between startups, health tech companies, and Big Tech giants to show healthcare organizations how their AI tools will drive efficiency-–and why Microsoft could have a leg up on the competition.