Netflix may have had an optimistic start to the year, but it still faces a series of threats and opportunities abroad if it wants to maintain its worldwide dominance. Here’s an overview of what the company can expect to face.

Global usage habits are changing for internet, mobile, and tablet users. To reach consumers, marketers need to capitalize on regional patterns.

As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.

Netflix Q1 shows growth is becoming harder to achieve: Paid sharing will prove dividends—as will strength in global markets.

Network International is mulling a $2.6B acquisition bid, which reflects the widespread payments digitization in the region.