Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); Cámara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Perú (IAB Perú); Asociación Chilena de Agencias de Medios (AAM)
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.