Products

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop

Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2018 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile activities. Desktop/laptop includes all internet activities on a desktop/laptop. Mobile includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk

4 IRL retail trends and what they mean for brands

Apple's new social app reveals event opportunities for marketers

Reddit sees growth as users seek relatable content

Creatives struggle with inconsistent metrics when measuring ad performance

GenAI-influenced reviews, research, and recommendations craft a new era for shoppers

Brands find creator economy use cases for AI

Target faces 40-day boycott as it deals with tariffs, economic blackout

Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space

Millennials lead in wearable tech as Gen Z adoption grows

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries