Source: EMARKETER Forecast, October 2024 - June 2024
Note: ages 18+ who use a feature phone to access their bank, brokerage account, credit card or credit union at least once per month via mobile browser, app or SMS; excludes virtual wallet services (e.g., PayPal, Google Wallet)
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data and demographic and socioeconomic factors.