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EMARKETER
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Tablet Banking Users
Overall
Mobile Phone Banking Users
Mobile Device Banking Users
by Age
Mobile Phone Banking Users, by Age
Mobile Phone Banking User Penetration, by Age
Mobile Phone Banking User Share, by Age
by Sex
Mobile Phone Banking Users, by Sex
by Generation
Mobile Phone Banking Users, by Generation
by Device
Feature Phone Banking Users
Smartphone Banking Users
Tablet Banking Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- October 2024 
Note: ages 18+; tablet users who access their bank, credit union, money market, credit card, or brokerage account digitally via tablet (browser or app) at least once per month; includes digital-only full-service banks (i.e., neobanks)
Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.
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