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EMARKETER
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Subscription OTT Video Viewers
Overall
OTT Video Service Users
Subscription OTT Video Viewers
by Service Provider
OTT Video Viewers, by Provider
OTT Video Viewer Growth, by Provider
OTT Video Viewer Penetration, by Provider
by Type
Ad-Supported Video-on-Demand (AVOD) Viewers
Free Ad-Supported Streaming TV (FAST) Viewers
Digital Pay TV Viewers
Providers
Amazon Freevee Viewers
Amazon Prime Video Viewers
Apple TV+ Viewers
Crackle Viewers
Disney+ Viewers
ESPN+ Viewers
Max Viewers
Hulu Viewers
Hulu + Live TV Viewers
Netflix Viewers
Paramount+ Viewers
Peacock Viewers
Pluto TV Viewers
Samsung TV Plus Viewers
Sling TV Viewers
The Roku Channel Viewers
Tubi Viewers
YouTube Viewers
YouTube TV Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- November 2024 
Note: individuals of any age who watch video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution; examples include Amazon Prime Video, Disney+, Hulu, Netflix, Sling TV, and YouTube Premium
Additional Note: Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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