Carina Perkins is a senior analyst covering retail and ecommerce at EMARKETER. Focused on the UK and Western Europe, she researches and analyzes consumer behaviors and trends such as retail media, digital grocery, retail tech, D2C brands, fulfillment and delivery, mobile commerce and social commerce.

A former journalist and digital editor of UK trade title The Grocer, Carina has over 15 years’ experience writing about retail & FMCG. She has been a regular guest on the BBC and has been cited by national newspapers including The Independent, The Sun and The Daily Mail, as well as trade titles such as Retail Gazette and Modern Retail.

Carina has spoken at industry conferences and roundtables including Foodex, the Food and Drink Expo and The Grow Green Conference. She holds an undergraduate degree from Sussex University and a postgraduate diploma from Highbury College.