Minda Smiley is a senior analyst covering social media at EMARKETER. Her work spans several categories, including how AI is impacting the social landscape, Gen Z’s social media behaviors, legislation related to social media, and more. She’s been quoted in several publications, including CNN and USA Today, and regularly shares perspective on the industry with trade outlets such as Ad Age and Digiday.

Prior to joining EMARKETER, Minda spent several years as a journalist reporting on the marketing industry at Adweek, The Drum, and Morning Brew. Minda was the first editor of Marketing Brew, where she led a team of five reporters covering areas including ad tech, the creator economy, sports marketing, and more.

She graduated from Penn State with degrees in political science and English. Minda also has her master’s degree in journalism from the Craig Newmark Graduate School of Journalism at CUNY.