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EMARKETER
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Desktop/Laptop Retail Ecommerce Sales
Retail
Total Retail Sales
per Person
Retail Sales, per Person
Physical Retail
Physical Retail Sales
Ecommerce
Retail Ecommerce Sales
Retail Ecommerce Sales, per Digital Buyer
by Product Category
Retail Sales, by Product Category
Retail Sales Growth, by Product Category
Retail Sales Share, by Product Category
Retail Ecommerce Sales, by Product Category
Retail Ecommerce Sales Growth, by Product Category
Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
Retail Ecommerce Sales Penetration, by Product Category: % of Category Retail Sales
by Device
Retail Mcommerce Sales
Desktop/Laptop Retail Ecommerce Sales
Smartphone Retail Mcommerce Sales
Tablet Retail Mcommerce Sales
by Distribution Strategy
D2C Ecommerce Sales
Multibrand Ecommerce Sales
by Retailer Type
Omnichannel Retailer Ecommerce Sales
Nonstore Retailer Ecommerce Sales
by Season
Retail Ecommerce Cyber Five Sales
Holiday Retail & Ecommerce Sales
Retail & Ecommerce Back-to-School Season Sales
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2025 
Note: includes products or services ordered using the internet via desktop/laptop and other nonmobile internet-connected devices, regardless of the method of payment or fulfillment; excludes sales on tablets and mobile phone; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, consumer smartphone and tablet adoption trends, and consumer mobile shopping activity trends.
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