Source: EMARKETER Forecast, September 2024 - June 2024
Note: includes leisure and unmanaged business travel sales booked using the internet via any device, regardless of the method of payment or fulfillment; digital travel includes accommodation, airline, car rental, cruise, hotel, and transportation
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.