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EMARKETER
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Smartphone Grocery App Users
Overall
Mobile App Users, by Device
Mobile App Installers, by Device
Smartphone Apps Installed
Smartphone Apps Used
App Users by Type
Smartphone Dating App Users
Smartphone Food Delivery App Users
Smartphone Grocery App Users
Smartphone Health/Fitness App Users
Smartphone Map/Navigation App Users
Smartphone News App Users
Smartphone Shopping/Retail App Users
Smartphone Sports App Users
Smartphone Weather App Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: ages 18+; smartphone users who use at least one grocery app on their smartphone at least once per month
Additional Note: A grocery app is a mobile app whose primary function allows users to order fresh produce and perishables on-demand (e.g., AmazonFresh, FreshDirect, Peapod, Walmart Grocery). This includes meal-kit subscription services, which deliver perishable produce and ingredients for meal preparation on-demand (e.g., Blue Apron, HelloFresh, Plated, Sun Basket). A mobile app is a software app developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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