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EMARKETER
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Mobile Shoppers
Overall
Digital Buyers
Digital Shoppers
Mobile
Mobile Buyers
Mobile Shoppers
by Age
Digital Buyers, by Age
Digital Buyer Penetration, by Age
Digital Buyer Share, by Age
by Sex
Digital Buyers, by Sex
by Generation
Digital Buyers, by Generation
by Race/Ethnicity
Digital Buyers, by Race/Ethnicity
Digital Buyer Penetration, by Race/Ethnicity
Digital Buyer Share, by Race/Ethnicity
by Device
Mobile Buyers, by Device
Mobile Shoppers, by Device
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2024 
Note: ages 14+; mobile device users who have used their mobile device to browse, research or compare products via web browser or mobile app during the calendar year, but have not necessarily made a purchase via mobile device
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, consumer smartphone and tablet adoption trends, and consumer mobile shopping activity trends.
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