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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
Article |
Mar 6, 2025
4 IRL retail trends and what they mean for brands
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Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
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Mar 6, 2025
Reddit sees growth as users seek relatable content
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Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
Article |
Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
Article |
Mar 5, 2025
Brands find creator economy use cases for AI
Article |
Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
Article |
Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
Article |
Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
Article |
Mar 5, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Adult Subscription OTT Video Viewers
Overall
by Age
by Generation
by Race/Ethnicity
by Device
Source: EMARKETER Forecast, January 2023 - June 2024
Note: ages 18+
Additional Note: Adult subscription OTT video viewers are internet users who access and watch programs on an OTT platform (i.e. Netflix, Amazon Prime Video, HBO Max, Disney+, etc.) at least once per month.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.