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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
Article |
Mar 6, 2025
4 IRL retail trends and what they mean for brands
Article |
Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
Article |
Mar 6, 2025
Reddit sees growth as users seek relatable content
Article |
Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
Article |
Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
Article |
Mar 5, 2025
Brands find creator economy use cases for AI
Article |
Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
Article |
Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
Article |
Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
Article |
Mar 5, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Tablet Users, by Race/Ethnicity
by Brand
by Sex
by Generation
by Race/Ethnicity
Source: EMARKETER Forecast, February 2025 - March 2025
Note: individuals of any age who use a tablet at least once per month
Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab. Estimates are based on US population numbers from the US Census Bureau’s November 2023 data, which is based on data from the 2020 census. **A Hispanic individual is a person from, or whose ancestors were from, a Spanish-speaking land or culture. *“Other” includes Native Americans, Alaska Natives, Native Hawaiians and other Pacific Islanders, and biracial and multiracial individuals.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.