ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market Strategy
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk

Article |
 Mar 6, 2025

4 IRL retail trends and what they mean for brands

Article |
 Mar 6, 2025

Apple's new social app reveals event opportunities for marketers

Article |
 Mar 6, 2025

Reddit sees growth as users seek relatable content

Article |
 Mar 6, 2025

Creatives struggle with inconsistent metrics when measuring ad performance

Article |
 Mar 5, 2025

GenAI-influenced reviews, research, and recommendations craft a new era for shoppers

Article |
 Mar 5, 2025

Brands find creator economy use cases for AI

Article |
 Mar 5, 2025

Target faces 40-day boycott as it deals with tariffs, economic blackout

Article |
 Mar 5, 2025

Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space

Article |
 Mar 5, 2025

Millennials lead in wearable tech as Gen Z adoption grows

Article |
 Mar 5, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Tablet Facebook Users
Overall
Tablet Users
Dual Smartphone & Tablet Users
by Brand
Android Tablet Users
iPad Users
by Age
Tablet Users, by Age
Tablet User Penetration, by Age
Tablet User Share, by Age
by Sex
Tablet Users, by Sex
by Generation
Tablet Users, by Generation
by Race/Ethnicity
Tablet Users, by Race/Ethnicity
Tablet User Penetration, by Race/Ethnicity
Tablet User Share, by Race/Ethnicity
by Activity
Tablet Audio Listeners
Tablet Banking Users
Tablet Facebook Users
Tablet Gamers
Tablet Internet Users
Tablet Social Network Users
Tablet X (formerly Twitter) Users
Tablet Video Viewers
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: tablet users of any age who access their Facebook account via tablet at least once per month
Additional Note: Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client