Source: EMARKETER Forecast, February 2025 - March 2025
Note: individuals of any age who own at least one mobile phone and use the phone(s) at least once per month
Additional Note: Estimates are based on US population numbers from the US Census Bureau’s November 2023 data, which is based on data from the 2020 census. **A Hispanic individual is a person from, or whose ancestors were from, a Spanish-speaking land or culture. *“Other” includes Native Americans, Alaska Natives, Native Hawaiians and other Pacific Islanders, and biracial and multiracial individuals.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.