Sky Canaves is a Principal Analyst on the retail and ecommerce desk at EMARKETER. Her work spans the categories of fashion, beauty, and luxury and her subject matter areas of expertise include loyalty, social commerce, marketplaces, holiday retail, and Chinese ecommerce.

Before joining EMARKETER, Sky was Content Director at Jing Daily, where she led a team producing in-depth research reports on China’s luxury sector. She was previously a reporter for The Wall Street Journal covering China from Hong Kong and Beijing, and has taught undergraduate and graduate courses at the Journalism and Media Studies Center of the University of Hong Kong. She speaks Mandarin and Spanish.

Sky has been quoted by national news outlets including The Wall Street Journal, New York Times, Bloomberg, and CNBC, and she frequently shares her commentary and research with major trade publications covering the retail and advertising industries.

Sky holds a JD from Stanford Law School and a Masters in Journalism from The University of Hong Kong. She received her undergraduate degree from Hunter College.