Source: EMARKETER Forecast, October 2024 - October 2024
Note: internet users who access their bank, credit union, money market, credit card, or brokerage account digitally via any device at least once per month; includes digital-only full-service banks (i.e., neobanks); Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.