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EMARKETER
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Digital Coupon Users
Overall
Digital Coupon Users
by Device
Mobile Coupon Users, by Device
Tablet-Only Coupon Users
Mobile Barcode Scanners
Smartphone Barcode Scanners
Smartphone QR Scanners
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: internet users ages 18+ who redeem a digital coupon/code via any device for online or offline shopping at least once during the calendar year; includes group-buying coupons
Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.
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