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EMARKETER
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Time Spent with Snapchat by Users
Ad Revenue
Snapchat Ad Revenues
PRO+
Snapchat Display Ad Revenues
Snapchat Video Ad Revenues
Ad Revenue, per User
Snapchat Ad Revenues, per Snapchat User
Ad Revenue per Hour, per Person
Snapchat Ad Revenues per Hour Spent with Snapchat, per Person
Time Spent
Time Spent with Snapchat
Time Spent with Snapchat by Users
Time Spent with Snapchat, by Age
Users
Snapchat Users
Adult Snapchat Users
by Age
Snapchat Users, by Age
Snapchat User Penetration, by Age
Snapchat User Share, by Age
by Sex
Snapchat Users, by Sex
by Generation
Snapchat Users, by Generation
by Race/Ethnicity
Snapchat Users, by Race/Ethnicity
Snapchat User Penetration, by Race/Ethnicity
Snapchat User Share, by Race/Ethnicity
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2025 
Note: internet users of any age who access their Snapchat account via any device at least once per month; includes all time spent on Snapchat; includes usage via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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