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EMARKETER
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Social Network Users, by Platform
Overall
Social Network Users
Adult Social Network Users
by Age
Social Network Users, by Age
Social Network User Penetration, by Age
Social Network User Share, by Age
by Sex
Social Network Users, by Sex
by Familial Status
Mother Social Network Users
by Generation
Social Network Users, by Generation
by Race/Ethnicity
Social Network Users, by Race/Ethnicity
Social Network User Penetration, by Race/Ethnicity
Social Network User Share, by Race/Ethnicity
by Platform
Social Network Users, by Platform
Social Network User Penetration, by Platform
by Device
Desktop/Laptop Social Network Users
Desktop/Laptop-Only Social Network Users
Dual Mobile Device & Desktop/Laptop Social Network Users
Mobile Device Social Network Users
Mobile Phone Social Network Users
Mobile-Only Social Network Users
Smartphone Social Network Users
Tablet Social Network Users
by Platform & Device
Facebook Users, by Device
X (formerly Twitter) Users, by Device
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Source & Notes
Data Table
Source: EMARKETER Forecast- August 2024 
Note: internet users of any age who use social networks via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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