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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
Article |
Mar 6, 2025
4 IRL retail trends and what they mean for brands
Article |
Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
Article |
Mar 6, 2025
Reddit sees growth as users seek relatable content
Article |
Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
Article |
Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
Article |
Mar 5, 2025
Brands find creator economy use cases for AI
Article |
Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
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Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
Article |
Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
Article |
Mar 5, 2025
About
Our Methodology
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Learn More →Mobile Meta Display Ad Revenues
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Source: EMARKETER Forecast, November 2024 - December 2024
Note: paid advertising only; includes advertising that appears on mobile phones and tablets; includes banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts), rich media (including in-stream and outstream video ads), and sponsorships; includes Facebook and Instagram advertising revenues; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media; excludes revenues reported under Meta’s Reality Labs segment
Additional Note: All numbers are EMARKETER estimates. Display data includes banners and ads such as Facebook's Feed Ads and X's Promoted Posts, rich media (including in-stream and outstream video ads) on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising. Search data includes advertising on search engines, search apps, and carrier portals. Messaging data includes ad placements in SMS, MMS, and peer-to-peer messaging. Video includes in-stream video ads such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays; includes social network in-stream video ads and outstream video ads, such as native, in-feed (including video ads in the Facebook Feed and X's Promoted Posts), in-article, in-banner, and interstitial video ads. These figures represent net mobile advertising revenues after companies pay traffic acquisition costs to partner sites. Revenues for publishers (such as Pandora, Facebook, or X) may come from inventory purchased via ad networks. Rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders