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EMARKETER
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Fitbit Users
Overall
Smart Wearable Users
Adult Smart Wearable Users
Health-Related Smart Wearable Users
by Age
Smart Wearable Users, by Age
Smart Wearable User Penetration, by Age
Smart Wearable User Share, by Age
by Generation
Smart Wearable Users, by Generation
by Sex
Smart Wearable Users, by Sex
Health-Related Smart Wearable Users, by Sex
Users
Hearable Users
Smartwatch Users
Companies
Fitbit Users
Apple Watch Users
Apple AirPod Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- November 2024 
Note: at least once per month; individuals of 18+ age, who wear a fitbit brand fitness band/tracker or smartwatch
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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