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EMARKETER
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Adult Smart Wearable Users
Overall
Smart Wearable Users
Adult Smart Wearable Users
Health-Related Smart Wearable Users
by Age
Smart Wearable Users, by Age
Smart Wearable User Penetration, by Age
Smart Wearable User Share, by Age
by Generation
Smart Wearable Users, by Generation
by Sex
Smart Wearable Users, by Sex
Health-Related Smart Wearable Users, by Sex
Users
Hearable Users
Smartwatch Users
Companies
Fitbit Users
Apple Watch Users
Apple AirPod Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- November 2024 
Note: ages 18+; individuals who at least once per month wear accessories or clothing that have the ability to connect to the internet (via built-in connectivity or tethering), which in turn collects and exchanges data with a manufacturer, operator, or other connected device; must have features that can be used without being tethered to a smartphone, PC, or other internet-connected device; excludes medical devices and VR headsets
Additional Note: Smart wearables include items embedded with electronics, software or sensors such as activity trackers, smart bands, smart clothing, smart glasses, smart headphones and smartwatches.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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