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EMARKETER
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Total Media Ad Spending, By Industry
Total Media Ad Spending
Total Media Ad Spending, By Industry
Total Media Ad Spending Growth, By Industry
Total Media Ad Spending Share, By Industry
Digital Ad Spending
Digital Ad Spending, by Industry
Digital Ad Spending Growth, by Industry
Digital Ad Spending Share of Total Media, by Industry
Digital Ad Spending Share, by Industry
Traditional Media Ad Spending
Traditional Media Ad Spending, by Industry
Traditional Media Ad Spending Growth, By Industry
Traditional Media Ad Spending Share of Total Media, by Industry
Traditional Media Ad Spending Share, by Industry
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Source & Notes
Data Table
Source: EMARKETER Forecast- August 2024 
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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