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EMARKETER
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B2B Ad Spending
Overall
B2B Ad Spending
B2B Digital Ad Spending
Traditional Media B2B Ad Spending
by Device
Nonmobile Ad Spending
Mobile Ad Spending
by Format
Display Ad Spending
Search Ad Spending
Social Ad Spending
Video Ad Spending
Other Ad Spending
by Industry
Financial Services
Healthcare & Pharma
Retail Industry Ad Spending
Tech Products & Services
Telecom
Other
Companies
Amazon B2B Ad Revenues
Google B2B Ad Revenues
Google B2B Display Ad Revenues
Google B2B Search Ad Revenues
LinkedIn B2B Ad Revenues
Meta B2B Ad Revenues
YouTube B2B Ad Revenues
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Source & Notes
Data Table
Source: EMARKETER Forecast- August 2024 
Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV.
Additional Note: B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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