For many years, brands, agencies, and vendors have trusted EMARKETER to compare and contrast information, uncover new insights, stay up to date on the latest trends, and make a case to support their next strategic move. 

Our new AI Search makes this even faster and easier for our clients. It allows PRO+ users to navigate EMARKETER’s vast content library more easily and quickly find an answer or data point. 

“It’s like having a senior marketer in your pocket,” one early access user told us. I love that quote because it reflects precisely what we were going for. 

By combining our expert analysts, who obsessively track trends, pour over data, and analyze market conditions, with a powerful search tool rooted exclusively in our data, you will receive context-driven, actionable answers in seconds in any format you need—short form, long form, email drafts, bullet points, or detailed tables.

We worked hard on testing, adjusting, and retesting to ensure this feature is intuitive and easy to use. Searches can be done using natural-language questions and prompts, such as “How does time spent on TikTok compare to time spent on Instagram?” or “Help me make a case for why a client should shift their budget from traditional TV to digital video.”

The feedback so far has been stellar. “This has saved me hours of work. I can answer so many more questions,” one user told me. It lets me spend more time on the strategy, not on compiling research and data,” said another. Another even told us that they “can create pitch decks with the right charts and backing much faster.”

I believe that AI Search will fundamentally transform how you interact with EMARKETER. I am excited for you to explore its functions and discover an entirely new approach to research and analysis.

-Matthias Braun, EMARKETER CEO